AJAY KRUPAL K

Led development and seamless integration of product APIs for customer, transaction, loyalty, and coupon services, impacting operations across major retailers in the Middle East and Indonesia, including POS, online, mobile, and WhatsApp platforms.

Implemented feature flags via Amplitude for targeted, incremental rollouts of approximately 40% of new features, enabling real-time performance monitoring and ensuring a low-risk, seamless user experience.

Developed scalable APIs enabling bulk uploads and customer journey triggers for over 100,000 customers, alongside product recommendation APIs that significantly enhanced personalized marketing and customer engagement.

Enhanced Ecommerce Session Management with advanced features, reducing session drop-offs by 30% and significantly improving session stability and user engagement across multi-ecommerce events.

Spearheaded end-to-end integration of WhatsApp template creation and approval across Twilio, Yellow AI, and InfoBip, reducing manual effort by 50% and streamlining customer communications.

Resolved critical client issues within strict Service Level Agreements (SLAs), enhancing system uptime and ensuring high user satisfaction through meticulous ticket management.

Collaborated effectively with cross-functional teams to diagnose and troubleshoot complex technical problems, contributing to seamless system operations and improved client support.

Applied foundational knowledge of AWS services (S3, EC2, Lambda, ELB) to assist in cloud infrastructure maintenance and support, contributing to scalable and reliable client solutions.